|Date||July 18, 2022|
Since our founding in 2017, InfoLink Consulting has gained a footing in the renewable energy industry as a global authoritative data and market intelligence provider. Over the past years, we’ve become a trusted partner of global leading companies in manufacturing, energy, and investment industry and a leader in service and solution provider.
Our journey began with a vision to cultivate individuals so as they can make a positive impact in the world. Today, InfoLink Consulting consists of highly trained and talented individuals and a growing client portfolio that we are proud to serve. Our mission is to deliver best-in-class services and solutions to help our clients achieve excellence. Upon our fifth anniversary, we expand our product services into technology sector and consulting services, and we’re taking the opportunity to evolve our brand to represent our refined value proposition and commitment. It marks a new opportunity for us to help your business advance, transform and tackle challenges ahead.
New visual identity
Our new logo and visual identity took inspiration from our belief in the value of integrity and equality. Our new design incorporates our position as a market information provider with elements of professionalism and trust, and executes “I” and “L” brand mark in a modern style. We also add in “Consulting” to represent our evolution. The combination of all these elements demonstrates our current state and belief – globalization, authority, innovation, and courageous.
We chose black as our primary color to symbolize professionalism, trust, and authority. Our most distinguished yellow color, which originally represented photovoltaic, remains as another primary color to reflect our lively and dynamic team spirit. The color combination emphasizes our commitment to continuously evolve to serve you better.
As InfoLink Consulting consists of research departments and experts that make up what we do, we utilize Masterbrand architecture to represent individual services, with each having their own brand identities and colors to help you identify our service in different fields and understand that products stand alone in their categories.
Behind the new look our core value of “Link the Value for You” stays the same. We are dedicated to providing our clients the best possible services and solutions and committed to helping clients move forward. We’re thankful for our employees, partnerships, and clients that have accompanied us in this journey, and we owe this rebrand to all of you.